Influencer Marketing Agency Instinct3 Launches New Publishing Division

Sure thing. Here you go:

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So, let’s talk about this new thing from German, uh, influencer marketing… no wait, I mean, yeah, it’s Instinct3. They’re diving into games publishing with this shiny new thing called Sidekick. Imagine them as this all-in-one package deal. They’re going to back indie and, what’s the other word… mid-tier? Yep, mid-tier projects. And guess what? Their first game is Deadly Days: Roadtrip. Cool name, right?

Who’s running the show, you ask? Two people – Jasmin Oestreicher and Melvin Frank. If you’re like me, you can never remember names, but they’re the big bosses. This isn’t Instinct3’s… wait, yeah, it’s not their first dance with publishing. They’ve done stuff before like 9 Kings and Asgard’s Fall. Ever heard of TerraScape? Yep, them too.

Jasmin, she’s been around the block. Ten years in publishing – sounds dizzying. And yet, she’s clear about not leaning too hard on past glories. Gaming folks, apparently, can sniff out fakes and cash grabs from miles away. Bold ideas, that’s the mantra I guess. Oh, and staying genuine because quick bucks, nah, not what they’re after.

Then there’s Melvin chiming in. He’s all like, this last year has been a wild ride. Learning, adapting, all those buzzwords. They’ve thrown in a good mix of creator knowledge and community stuff. All of this to make Sidekick a game-changer for indie developers. High hopes, right? Anyway, they wanna make each game release better than the last. Simple goals, but you know, easier said than done.

And there you have it. German folks making waves in gaming. Who knew?