Sure thing, here’s my take:
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So, there’s this thing going on with Rokky, the PC game platform folks. They just snagged ChinaPlay — the big Chinese storefront. Not a clue what they forked out for it, though. Anyway, ChinaPlay’s been doing the whole bring-international-games-to-China dance, tossing in some marketing mumbo jumbo and special pricing tweaks. Apparently, they’ve got around a million people surfing their stuff each year. Wild, right?
Now, Vadim Andreev — that’s Rokky’s big cheese — says China’s gaming scene is like, super tricky. Loads of rules and hoops to jump through. It’s like trying to do a dance on a tightrope. They figure by grabbing ChinaPlay, they’ve got some secret sauce to let developers sneak into the massive arena of, wait for it, 322 million PC gamers over there. That’s exactly their jam: making it easy for game creators to hit up new markets without all the mess and mystery.
Denis Glukhov — he’s the guy leading things over at ChinaPlay — had a lot to say too. Something about how this whole shebang is a smart move for getting a bigger footprint in China’s gaming world. They’re pumped about being a solid link between game makers and Chinese players. Focused, laser-style, on hitting up local online hangouts, jazzing up their loyalty schemes, and rolling out bigger and better game libraries. It’s all about giving players choices and helping game companies not get lost in translation, or whatever.
Oh, and by the way, this piece is coming at you through Alex Calvin. He’s a freelancer, has pinged around with Rokky before. Just a heads up.
There you have it!
